Final Video

L3/13 - UFO - NEWTON FAULKNER (Loz & Ash)

Our Magazine Advert

Here is the magazine advert for our Digi-pack, it has a picture of the album cover on it and it tells you what comes with this Digi-pack as to make it more attractive and for people to buy it. I wanted to keep this idea simple but stylish at the same time. I like the look of this advert as it

Digipack Inside

This is the inside of the digi-pack on the left will be the special DVD disc that includes live footage of Newton Faulkner and on the right is where the CD of the album will be. The inside of the album is the inside of the robot.

Digipack Front Cover

This is the front cover of our Digipack that Laurence had designed I really like it, it is simplistic but that is it's visual strength.

The album title's font is very nice and looks nice in orange against that backdrop. The robot itself looks very nice in the way its drawn I like the sketchy feel to it, it makes it stand out more and kind of plays well with the title of the album "hand built by robots", and the robot in this picture is hand drawn

Back of the Digipack

Here is the back of the Digipack it is the back of the robot with all the tracks written on him, it is a very simple idea but very effective and looks nice.

Evaluation Task 3

Here is some feedback that I have recieved from The Junction:

After taking all my out door footage from my music video we went to the cambridge junction to get feedback from Rob Tinkler and Pete Edwards.
Pete Organises club nights Djs at the junction and has worked there for over 15 years.
Rob books all live music and comedy events and has worked in the industry for over 25 years


After watching my music video. they both really liked it and felt the simple idea worked really well but maybe not have so big effects like the mirror as it didn't work as well. most of it was in sync and some of it wasn't as well in sync

Evaluation Task 1

1: Here is a shot that represents the lyrics or music to the visuals of the video. The way in which it does this is by using the humor and randomness of the lyrics and manipulating them to create a visually funny and weird shot.

2:


3: This is a typical shot of the artist that really symbolizes the music genre as the lighting emphasises the weirdness of the music and he in the way he is dressed and his hair style shows the hippy style of music that is portrayed here.

4: In a lot of acoustic videos they have a lot of fade shots with the artist or artists in them, it creates a nice feel with the music. And the camera shots also are commonly used techniques, such as wide shots and closeups.

5: With the camera we tried to create a sense of dense atmosphere, by keeping the camera just below the character but being able to keep all of the effects in the shot.

6: We had two lights behind the artist crossing over which when they hit the smoke made a really cool effect and lighting. We also had a very simple spotlight on the artist which really brought him out.

7: The artists costume really gives you the feel that he is the real artist, hippy style clothes with his trousers, jumper and the bandana.

8/9: These two shots are very commonly used with music videos. it shows all the mics around him creating an ambience of live performance.

1: The first shot is a direct representation between music/ lyrics and visuals because the artist is signing the lyrics.

2: This is how the record company would want the artist to b portrayed with his guitar and he has clearly just strummed it with a good scenary in the background.

3: This shot tells you what type of music this band is using as it is clearly a 5 piece rock band.

4: This frame uses a technique which projects an image on a plane of glass and you are able to see through but the image behind is fainter this is an old theater technique

5: This is a pan shot looking at the whole room showing the roof

6: Shows the Lighting set up. They have light above each performer.

7: This shows how they dress and act which is like a relaxed rock star shirt jean long hair and a gibson guitar of some kind.

8/9: A classic close up which is used alot in rock video beacuse it give teh performaer chance to show as much passion he can give.

Evaluation Task 2

For our second task we have to create a directors commentary version of our music video, and so here is a short bullet pointed script of what we are going to say:

Video was based around a live performance like at the jools holland show.

We originally had outdoor footage but the scenery cluttered the shot and it didn’t work.

We also originally wanted to create some sort of storyline with the video but without outdoor footage it wouldn’t have worked well.

We wanted to create a weird looking set to match with the song.

We started playing around with visual effects and felt that the fade ins and the kaleidoscope effects worked the best

Lip syncing was the No.1 Priority for us as that would give us the most marks and makes the video look professional.

We did have problems getting the lip sync right because our artist did start to sing one of the takes faster than the actual song, which obviously made it complicated to use the footage and some of the footage from this take was very useful and nice.

Keeping the video interesting was also important.

We also worked on making the editing look good as we had great footage if the editing wasn’t any good the good footage would have gone to waste so that was key as well.

Even though our performer sang a bit fast a few times his performance was still really strong and that is what is important. It is better to have a confident strong performance otherwise it will look terrible.

Here is our directors commentary version of the Video:

Evaluation Task 4

1: This image is all the physical technology that we used, the mac pro's the Sony HD cameras and tripod. This set of top of the range equipment was very useful for creating our music video and enabled us to work at a much quicker pace. The computer had the ease of use of uploading our footage and seeing it there in front of us and then being able to quickly make modifications to it. The camera has given us the opportunity for us to shoot really high quality footage and take as many shot as we would like.

2: This is a screen shot of blogger, blogger is what I am using right now to post all of my research and planning of my piece of coursework. Here I can explain what I am going to do and show proof of my work. Blogger is a very useful tool and I prefer to use it instead of writing in a journal of some sort, it enables me to write out my thoughts and ideas and one stage and then later on come back to them and work on them making this a very versatile tool.

3: This is a screen shot of Facebook, I have blurred out some of the writing and images for security reasons of course. Facebook is another usefull tool in the internet, it enables anyone who has an account and friends with each other to connect and communicate with ease of use. Being a social networking site this makes it ideal for us to post our videos up and get feedback almost instantly from our friends and family.

4: Here is a screen shot of YouTube, YouTube has been a major hit on the internet for a fair amount of years with millions of hits a day. This makes it an ideal place for us to upload our videos as well to get from people who may be professionals in the music video business or in any other forms of business. It's just as good to get views from the public as well considering they are the consumer of a music video.

Student Music Video

Here is a student made music video made for the song Eat it by Weird Al Yankovich which is a parody of Michael Jackson Beat It

Behind the scenes

Here is a short video of me directing and filming the artist me and Laurence was using to make our music video. Shooting the film was a lot of fun and a I really enjoyed it. Having the opportunity to work in this space and environment, having this area really improved our music video in the way it looks.

Working In Progress

Here are some screenshots I have taken from Final Cut Express, this is the software we use to import all of our video footage and edit it into the final movie.

On the far left of each screenshot is the "Bin" which is where all the footage we have shot is stored. On the bottom is time line, this is where we drag our footage and edit it and cut it up and add effects to it such as fades or colour effects.

Rough Digi-Pack Cover

Here is the rough version of the Digi-pack idea that Laurence had drawn.

We have to create a Digi-pack as part of the research and planning of our music video project. We have to draw and plan a special album package for the artist and song that we have chosen. We then have to create an magazine advertisement for this Digi-pack.

Album Covers

This is the album cover to the band Godsmack, the album is called Faceless.

This cover resembles the title of the album exactly, it shows someone who has little facial features trying to pus their face through some sort of material, maybe rubber or silk.











This is the album hold your colour by the band Pendulum.

This album cover again directly resembles the name of the album. The album cover has loads of colours spilling all over the it, they seem to come from the eye which brings me to quote the saying "in the eyes of the beholder" .










This is the album Rosenrot for the band Rammstein.

This album cover isn't directly representative of the name of the album except for the fact the battleship is called Rosenrot.

Rosenrot translates (from german) as Redrose.

In some places I have read that this cover resembles Rammstein's music. "ROSENROT finds the East German group offering up more of their uber-dramatic club/industrial chug that's as cold and massive as the hulking battleship that graces its cover"

I believe that that is the meaning of the cover, although it would seem to be very big headed of them.

Junction Feedback

After taking all my out door footage from my music video we went to the cambridge junction to get feedback from Rob Tinkler and Pete Edwards.
Pete Oranises club nighs Djs at the junction and has worked there for over 15 years.
Rob book all live music and comedy events and has worked in the industry for over 25 years


After watching my music video. they both really liked it and felt the simple idea worked really well but maybe not have so big effects like the mirror as it didn't work as well. most of it was in sync and some of it wasn't as well in sync

Magazine Advert Analysis

Digipack

What is a Digipack?:

A Digipack is an version of a album that includes the normal CD of the album but would include extra items such as DVD's of a live performance or maybe include particular items for example the Tenacious D album "The Pick of Destiny" has the CD album and a plastic model of the pick of destiny and some tarot cards in the form of the band and other people in the movie, this Digipack also comes in a sort of old style book.

Why would someone be tempted to buy one?:

If a Digipack includes items that are not downloadable and the Digipack itself is very atractive then people will be persuaded to buy it, aslong as it doesn't cost too much money. So if the Digipack was maybe an extra £5 then it would be very attractive.

Where to shoot? What to shoot?

We are planning to shoot in multiple locations to give us a lot of footage to use. One of the locations we are going to use is the area behind the college which is full of lush greenery, there are multiple trees with their leaves fallen down one tree had all its leaves on the floor and they had all turned a vibrant red colour that looks really good with the solo artist.

So what now?

Me and Laurence have decided on a new idea and are going to work with a different genre of music. We have decided to use the artist Newton Faulkner using the song UFO, his music is very hippy style and very calm and soothing. Now we are going to do a performance music video rather than a form of visual concept. It is just the one solo artist making everything easier for us and if we are clever about it we can make it look very good.

We are planning to use a number of locations with loads of different takes and different angles with multiple shot styles. This gives us a lot of footage to play around with and enables us to make it look visually interesting.

Explaining

I should have probably put a post up before hand explaining why my idea has changed completely. After having looked at our footage for the Pendulum music idea, our teacher decided to hit us hard with the truth. He had told us that our footage was all wrong and that it was nowhere near to looking like it would get loads of marks, although it was very harsh at the time it was the best of ideas to do and has helped us a lot. So me and Laurence have decided to do a new idea altogether.

First Rough Cut

This is the first rough cut to my music video of UFO by Newton Faulkner

The White Stripes - Hotel Yorba

This music video is a good reference video for our music video, it has a lot of locations and only a few actors makes this a great idea to base ours on. It has alot of camera shot and angles that couple together to make a great music video.

Our idea is to have one actor or artist playing the guitar to the song UFO by Newton Faulkner, to create a load of angles and shots of him performing this song and in a few locations.

Target Audience

I think that the target audience for my music video would be teenagers around the age of 17-20, both male and female who listen to soft rock and and pop music. I think that this would possibly be shown on Kerrang during the day and the night time because this song has no cencorship i it.